![]() Likely you won’t need to fix everything listen in this article but I’ll be going over the most common PageSpeed issues and how to fix them. Additionally if you want to run a local test you can use Google’s open-source Lighthouse to produce similar results right in your browser.Īnother place to see website performance is to use Google Analytics page timings report. The test will run quickly and you’ll be given plenty of key metrics. Using the tool is as easy as entering your website’s URL and clicking analyze. This is why Google created the Google PageSpeed Insights test. When a user on Google clicks a search result they expect it to load fast. If you aren’t familiar with Google PageSpeed it’s a series of tests that Google runs on your site to determine how fast your site loads. Luckily it isn’t too hard to make a fast site if you’re using modern tools and know what to do. This is why having a site that loads fast is essential in today’s web. Your site’s speed doesn’t just affect Google’s SERPs but most search engines factor in page speed. The longer a user has to sit and wait for a page to load the higher your bounce rate will be as well. Since users are primarily on mobile devices every kilobyte your site loads should be intentional. Not only will your site’s load time affect your Google ranking but it’ll also affect your conversion rate.įrom your position in Google search results to customer’s patience your site’s page load time affects every aspect of a user’s experience. The data from Portent shows that having a 1 second page load speed vs 5 seconds will nearly have a 50% drop in conversions. ![]() ![]() Studies have shown that site speed directly affects conversion rate. Page speed is important because it directly will affect how much traffic and how much money your blog can make. You’ll see these terms used often in Google Search Console (Core Web Vitals report), PageSpeed Insights, and Chrome User Experience Report. Time to First Byte (TTFB): Measurement of the time until the browser receives a response from the server.For example if a user clicks an accordion and there is an unexpected delay when it opens. Interaction to Next Paint (INP): Interaction to Next Paint observes the latency of user interactions made with a page.First Contentful Paint (FCP): Measurement of the time when anything is rendered on screen.This is important since a user could want to click an element on your site before it’s done loading the a shift may cause them to click something else. For example an image loading could cause layout shifts on your site. Cumulative Layout Shift (CLS): Measurement in seconds until the page’s layout has stopped “shifting”.First Input Delay (FID): Measurement in seconds of the delay until a user can interact with the website.Primarily when above the fold content has finished loading. Largest Contentful Paint (LCP): Measurement of the perceived page load speed to users.This is the best way to know exactly what Google thinks of your site in terms of page speed. The most popular tool to test your site’s speed is the Google PageSpeed Insights tool. Google knows this too which is why your site’s speed is a major ranking factor. You know the feeling, you find an answer to your question on Google, click a link, and end up giving up when the page never loads. This is so important since users visiting your site don’t want to have to wait for your content. Page speed is the amount of time it takes your website’s content to reach a user’s browser. ![]() ![]() First let’s go over the basics of Google PageSpeed then we’ll dive into speeding up your blog. ![]()
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